


With the advent of new products that have better quality, consumer are beginning to switch to another brand of television began to re-purchase the product brand name “Panasonic”.

The CRT television absolete and began to anbandoned by the consumer develop a LCD television that has features that is more sophisticated than the CRT TV. Kotler merupakan salah seorang maestro pemasaran yang telah menulis banyak buku, di antaranya Manajemen Pemasaran. Selanjutnya, empat puluh tahun berikutnya, melalui edisi-edisi selanjutnya, Koller yang dikenal sebagai mahaguru manajemen pemasaran. Buku pertama yang wajib kamu baca adalah tulisan Kotler dan Keller. Edisi pertama buku Marketing Management ini terbit pada tahun 1967 memperkenalkan konsep bahwa perusahaan harus mengusung semangat customer-and-market driven. The results showed that product development is done through the division of research and development (R & D) provides a strong influence on the increased sales volume. Manajemen Pemasaran (2011): Philip Kotler & Kevin Lane Keller. Banyak karya yang sudah beliau tulis berikut akan diuraikan rangkuman dari buku manajemen pemasaran dari philip kotler. Philip kotler widely considered to be the worlds leading marketing guru is the sc. By doing research using colleration and regretion analisys is expected to increase sales volume and are able to extend the life cycle of product. Beli buku philip kotler online berkualitas dengan harga murah terbaru 2020 di tokopedia. This research was done because the condition of the ever-changing customer tastes along with the development of technology. Research on the analisys of the role of product development to sales volume in PT.Panasonic Gobel Indonesia in Batam implemented by developing old products into new products.
